An Introduction to Modern Product Discovery Practices

🔗️ @ttorres’s product discovery keynote from Productized Conference 2016. https://www.youtube.com/watch?v=l7-5x0ra2tc&feature=youtu.be

My notes

Goal: learn fast

(Output » Outcome)

  • Are we meeting stakeholder needs?
  • Can customers us it?
  • Do customers want a solution?
  • Are we solving a problem customers care about?
  • Are we droving toward a desired outcome?

The Opportunity Solution Tree: Desired Outcome (OKR) » Opportunity (JTBD/product strategy) » Solution » Experiment