Why I can’t convince executives to invest in UX (and neither can you)

🔗️ Jared Spool explains there is no silver bullet to gaining executive UX buy-in. Instead, a tactful discovery of executive convictions that could leverage a sympathy for UX. https://www.uie.com/brainsparks/2011/06/08/why-i-cant-convince-executives-to-invest-in-ux-and-neither-can-you/