Five dysfunctions of ‘democratised’ research. Part 1 – Speed trumps validity

It’s not a coincidence that people usually start with ‘build’ and rushing to MVP when talking about the ‘learn, build, measure’ cycle.

What do we mean by validity? In the simplest terms, it is the measure of how well our research understands what we intend for it to understand.

[…] if the work that results from your research findings is going to take more than one person more than a week to implement, it might be worth increasing the robustness of your research methodology to increase confidence that this effort is well spent.